Quality Espresso Participates with 350 Cafés in a Campaign Against Child Malnutrition

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The campaign is being conducted by Spanish NGO Acción contra el Hambre and the Spanish Hospitality Federation FEHR. The company’s support took the form of a demonstration of Latte Art in the Las Terrazas café of the Thyssen-Bornemisza Museum in Madrid.

The cafés that take part in the initiative which ends on June 15th donate 10 cents from the coffees they have labeled in their menus as contributing to the campaign, with the money raised going towards the fight against child malnutrition.

Quality Espresso, owner of the brands Futurmat, Italcrem, Mairali and Visacrem, is the largest manufacturer of professional espresso equipment in Spain, and a top five company in its industry worldwide.

                                                                                                         
Barcelona, May 22, 2013.- Quality Espresso is giving support to the campaign against child malnutrition involving 350 cafés throughout Spain and which is being conducted by Spanish NGO Acción contra el Hambre and the Spanish Hospitality Federation FEHR. The company’s support took the form of a demonstration of Latte Art in the Las Terrazas café of the Thyssen-Bornemisza Museum in Madrid. The display of Latte Art was conducted by Ruben Sanz, acknowledged barista expert and coordinator of Quality Espresso’s Training Department. The campaign called “Operation Coffee” has also been sponsored by Café Mocay and Grupo Leche Pascual.

The cafés that take part in the initiative which ends on June 15th donate 10 cents from the coffees they have labeled in their menus as contributing to the campaign, with the money raised going towards the fight against child malnutrition. Furthermore, customers can also show their solidarity by making a donation when they pay the bill or by sending an SMS with the word 'Cafe' to telephone number 28010. The campaign aims to “transform a daily act for many Spanish people into an act of solidarity”. The launching event was attended by actor Nancho Novo, Javier Peña, National Director of Hospitality at Grupo Leche Pascual, Carmen Gayo, Communication Director for Acción contra el Hambre, Evelio Acevedo, Managing Director of Thyssen-Bornemisza Museum, and Emilio Gallego, General Secretary of  FEHR.

 

About Quality Espresso

Quality Espresso is the owner of the Futurmat, Mairali, Italcrem and Visacrem brands and the joint owner of the Gaggia brand along with Gaggia, SpA. It is the largest manufacturer of professional espresso machines in Spain and one of the industry leaders worldwide. Founded in 1952, the company has 120 employees and exports to 90 different countries from its 17000 sq. meter factory in Barcelona.

Quality Espresso Barcelona manufactures all its machines following a traditional method that produces a professional, adaptable, innovative and high-quality product.

 

 

 

 

 

 
More information:

E. Aymerich Jou • Tel. 93 812 58 97 • 685 506 531 • This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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