Evoca Group celebrates the 80th anniversary of Gaggia Milano and announces a brand relaunch with a new range of professional machines

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Valbrembo (Bergamo, Italy) Decembre 2018 - Evoca Group, a world-leading manufacturer of professional coffee machines, celebrated the 80th anniversary of Gaggia Milano, a brand that is a byword for Italian espresso. The event marked the brand’s return, presenting a new range of professional machines that combines the powerful heritage of Gaggia Milano and the innovative technology of the Evoca Group’s expertise.

The history of the brand started with an innovative idea of the founder Achille Gaggia, who — back in 1938— invented the crema layer and revolutionised the process of the espresso making. The exclusively Italian tradition of espresso coffee rapidly spread all over the world in the ‘50s, leading to the production of Gaggia professional coffee machines on a large scale.

The anniversary celebration —set against the beautiful backdrop of Palazzo Bovara, where the new range of Gaggia Milano professional machines was unveiled— was the occasion for retracing the brand’s history and celebrating its return in grand style.

The presentation of the new machines was a striking success,” states Andrea Zocchi, Chief Executive Officer of EVOCA S.p.A. “We are very pleased to have had the chance to share Evoca Group’s vision for the future of the brand Gaggia Milano: this event marked the beginning of a new exciting story.

To reinforce its position in the Ho.Re.Ca market, Evoca Group acquired the license of the brand Gaggia Milano two years ago with the aim of relaunching the iconic brand through an appropriate investment plan and reaffirming its historical leadership on the professional market.

Certainly, there are all the assumptions for a successful return of a worldwide known brand such as Gaggia Milano in the premium segment,” continues Zocchi. “We have been working for two years with a dedicated team to set the renovation of Gaggia Milano and create a new range of professional machines, focusing on the Italian coffee tradition and the best technological innovation of the Evoca Group.

Leveraging on the powerful brand reputation, Evoca Group integrated all the values of the Gaggia Milano brand in the development of the new professional coffee machines that are leading the relaunch:

- a modern design that also includes stylish features of the legendary Fifties, when Gaggia Milano started on its road to success

-  a premium positioning, coherent with the quality and reliability standard expected by the brand

-  an innovative technology, respecting the great culture and the important tradition of the Italian
espresso.

The Italian soul has been integrated in the whole creation of the new range, from design to production, as all the new machines will be manufactured in Italian plants.


The Gaggia Milano new range, presented during the event, will be released during 2019. The first highly premium machine “la Reale” will be available starting from January 2019, while the other two models — the automatic premium machine “la Radiosa” and the traditional machine “la Giusta” — will be released in the second part of the year.

EVOCA Group is a world-leading manufacturer of professional coffee machines and a major international player in both the Ho.Re.Ca. and OCS sectors. The company markets its products through several brands (Necta, Wittenborg, Saeco, Gaggia, Ducale, SGL, Newis, Cafection, Visacrem and Futurmat), each with its individual identity and which are at the same time highly synergistic to its mission. Today EVOCA has over 10,000 customers in more than 140 countries around the world, 2,000 employees and revenues of over €450 million. Headquartered in Italy (Valbrembo - Bergamo), EVOCA has a global presence with nine production sites, six R&D centers and over 600 registered patents. In Spain, EVOCA Group is the owner of Quality Espresso, the Iberian market leader in the production and sale of traditional coffee machines and grinders; Saeco, a company focused on the out-of-home sector that can provide top solutions for Office, Ho.Re.Ca. and Automatic Vending venues; and Necta, a leading firm in the vending machine sector.

www.evocagroup.com

 

About Quality Espresso

Quality Espresso is the owner of the Futurmat, Mairali, Italcrem and Visacrem brands and the joint owner of the Gaggia brand along with Gaggia, SpA. It is the largest manufacturer of professional espresso machines in Spain and one of the industry leaders worldwide. Founded in 1952, the company has 120 employees and exports to 90 different countries from its 17000 sq. meter factory in Barcelona.

Quality Espresso Barcelona manufactures all its machines following a traditional method that produces a professional, adaptable, innovative and high-quality product.

 

 

 

 

 

 

 

More information:

Quality Espresso Press Office

E. Aymerich Jou • Tel. 93 812 58 97 • 685 506 531 • This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Press office Gaggia Milano

PHD
Valeria Piazza – valeria.piazza@phdmedia,com
 

 

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