Evoca Group celebrates the 80th anniversary of Gaggia Milano and announces a brand relaunch with a new range of professional machines

User Rating: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive
 

Valbrembo (Bergamo, Italy) Decembre 2018 - Evoca Group, a world-leading manufacturer of professional coffee machines, celebrated the 80th anniversary of Gaggia Milano, a brand that is a byword for Italian espresso. The event marked the brand’s return, presenting a new range of professional machines that combines the powerful heritage of Gaggia Milano and the innovative technology of the Evoca Group’s expertise.

The history of the brand started with an innovative idea of the founder Achille Gaggia, who — back in 1938— invented the crema layer and revolutionised the process of the espresso making. The exclusively Italian tradition of espresso coffee rapidly spread all over the world in the ‘50s, leading to the production of Gaggia professional coffee machines on a large scale.

The anniversary celebration —set against the beautiful backdrop of Palazzo Bovara, where the new range of Gaggia Milano professional machines was unveiled— was the occasion for retracing the brand’s history and celebrating its return in grand style.

The presentation of the new machines was a striking success,” states Andrea Zocchi, Chief Executive Officer of EVOCA S.p.A. “We are very pleased to have had the chance to share Evoca Group’s vision for the future of the brand Gaggia Milano: this event marked the beginning of a new exciting story.

To reinforce its position in the Ho.Re.Ca market, Evoca Group acquired the license of the brand Gaggia Milano two years ago with the aim of relaunching the iconic brand through an appropriate investment plan and reaffirming its historical leadership on the professional market.

Certainly, there are all the assumptions for a successful return of a worldwide known brand such as Gaggia Milano in the premium segment,” continues Zocchi. “We have been working for two years with a dedicated team to set the renovation of Gaggia Milano and create a new range of professional machines, focusing on the Italian coffee tradition and the best technological innovation of the Evoca Group.

Leveraging on the powerful brand reputation, Evoca Group integrated all the values of the Gaggia Milano brand in the development of the new professional coffee machines that are leading the relaunch:

- a modern design that also includes stylish features of the legendary Fifties, when Gaggia Milano started on its road to success

-  a premium positioning, coherent with the quality and reliability standard expected by the brand

-  an innovative technology, respecting the great culture and the important tradition of the Italian
espresso.

The Italian soul has been integrated in the whole creation of the new range, from design to production, as all the new machines will be manufactured in Italian plants.


The Gaggia Milano new range, presented during the event, will be released during 2019. The first highly premium machine “la Reale” will be available starting from January 2019, while the other two models — the automatic premium machine “la Radiosa” and the traditional machine “la Giusta” — will be released in the second part of the year.

EVOCA Group is a world-leading manufacturer of professional coffee machines and a major international player in both the Ho.Re.Ca. and OCS sectors. The company markets its products through several brands (Necta, Wittenborg, Saeco, Gaggia, Ducale, SGL, Newis, Cafection, Visacrem and Futurmat), each with its individual identity and which are at the same time highly synergistic to its mission. Today EVOCA has over 10,000 customers in more than 140 countries around the world, 2,000 employees and revenues of over €450 million. Headquartered in Italy (Valbrembo - Bergamo), EVOCA has a global presence with nine production sites, six R&D centers and over 600 registered patents. In Spain, EVOCA Group is the owner of Quality Espresso, the Iberian market leader in the production and sale of traditional coffee machines and grinders; Saeco, a company focused on the out-of-home sector that can provide top solutions for Office, Ho.Re.Ca. and Automatic Vending venues; and Necta, a leading firm in the vending machine sector.

www.evocagroup.com

 

About Quality Espresso

Quality Espresso is the owner of the Futurmat, Mairali, Italcrem and Visacrem brands and the joint owner of the Gaggia brand along with Gaggia, SpA. It is the largest manufacturer of professional espresso machines in Spain and one of the industry leaders worldwide. Founded in 1952, the company has 120 employees and exports to 90 different countries from its 17000 sq. meter factory in Barcelona.

Quality Espresso Barcelona manufactures all its machines following a traditional method that produces a professional, adaptable, innovative and high-quality product.

 

 

 

 

 

 

 

More information:

Quality Espresso Press Office

E. Aymerich Jou • Tel. 93 812 58 97 • 685 506 531 • This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Press office Gaggia Milano

PHD
Valeria Piazza – valeria.piazza@phdmedia,com
 

 

Cookies Policy

This website or the third parties instruments used by it make use of cookies, third parties’ as well, necessary to the functioning and useful to the purposes set out in the cookie policy. By closing this banner, scrolling this page or clicking on any element thereon you express your consent to the use of the cookies. If you want to know more or deny your consent to all or some cookies, please read the cookie policy Learn more

Understood

COOKIES POLICY

The website www.qualityespresso.net (“Website”) uses cookies. Cookies are text strings created by a server and stored on the computer's hard disk or on any device you employ to access the Internet (smartphone, tablet, etc.) and then retransmitted the next time you access the Internet.

Cookies permit the collection of information about your browsing on the Website, such as remembering your language preferences or the currency used for a purchase, and suggesting these at the next visit to facilitate your use of the Website. Cookies can be stored permanently on your computer and have a variable duration (so-called persistent cookies), but other types may vanish when the browser is closed or have a limited duration (so-called session cookies). Cookies may be installed from the Website you are visiting (so-called first party cookies) or may be installed from other websites (so-called third party cookies). The Website uses first-party cookies, third-party cookies and other similar technologies, as described in greater detail below.

 

DATA CONTROLLER

The data controller is QUALITY ESPRESSO S.A.U, with registered office at Motores, 1-9, 08040 Barcelona, Spain, registered in the Companies’ Register in at: Barcelona with Fiscal Number A62499017, phone number: +93 223 12 00, e-mail address: info@qualityespresso.net (hereinafter also referred to as “Company”).

 

PURPOSE OF THE DATA PROCESSING
Technical Navigational and Functionality Cookies: The Website uses first-party, session and persistent cookies to enable you to browse and use the Website securely and efficiently and to improve the services provided by the Website.
These cookies allow, for example, the recognition of the selected language and the country from which you connect to the Website. These cookies, by recognising that you have re-accessed the Website, avoid your having to re-enter your information each time. Finally, functionality cookies enhance your browsing experience.
Analytical Cookies: The Website uses Google Analytics to collect information about the use of the Website. The Google Analytics settings provide for data sharing with Google in order to use the following services: i) Benchmarking, i.e. participation in the collection of anonymous data that helps to better understand the data trends; ii) Technical Support, to enable Google to provide support; and iii) Account Experts, in order to enable Google’s marketing experts to provide suggestions to improve configuration and analysis.
For more details and information, visit the service provider's page here at https://support.google.com/analytics/answer/1011397.
By default, analytics cookies use the entire IP address of website users to provide general geographic data in the reports.
You can disable Google Analytics cookies by downloading a specific browser plug-in available here: https://tools.google.com/dlpage/gaoptout.

LEGAL BASES OF THE DATA PROCESSING
Technical Navigational and Functionality Cookies: execution of a contract of which you are a party (use of the Website).
Analytical Cookies: legitimate interest.

RETENTION PERIOD OF PERSONAL DATA 
Technical Navigational and Functionality Cookies and Analytical Cookies: for the entire duration of the browsing session on the Website and continuing until the end of said session.
When the above retention time limits have elapsed, your personal data will be destroyed, erased or rendered anonymous, in accordance with the technical cancellation and backup procedures.

OBLIGATORY NATURE OF THE PROVISION OF DATA
At the time of access to any page of the Website, there is a Banner containing a brief policy statement. By closing the Banner or continuing to browse the Website - such as by accessing another site area or selecting an item in the Website (for example, an image or a link) - you consent to the use of cookies. Consent to use of cookies is recorded with a “technical cookie”. You may find the information about third-party cookies, and how to disable them, by clicking on the links in the table containing the list of cookies presented in the table on this page.

PARTIES AUTHORIZED TO PERFORM DATA PROCESSING
Subject to point 8 of POLICY STATEMENT ON THE PROCESSING OF PERSONAL DATA, you may object to the storing of cookies on your hard disk by setting up your browser to disable cookies. The following are the methods offered by the main browsers:

  • Internet Explorer > http://windows.microsoft.com/it-it/windows7/how-to-manage-cookies-in-internet-explorer-9
  • Chrome > https://support.google.com/chrome/answer/95647?hl=it
  • Firefox > https://support.mozilla.org/it/kb/Gestione%20dei%20cookie
  • Safari > http://support.apple.com/kb/HT1677?viewlocale=it_IT

After this operation, however, some webpage functions may not be able to be performed successfully.

CHARACTERISTICS AND PURPOSES OF COOKIES USED BY THE WEBSITENavigation or Session Cookies: ensuring the normal browsing and use of the website (e.g. allowing you to make a purchase or authenticate yourself to access reserved areas.)
Cookie Analytics: gathering information, in aggregate form, on the number of users and how they use the Website.
Functionality Cookies: allowing the user to navigate according to a selected set of criteria (e.g. language, products chosen for purchase) in order to improve the service provided to the user.

TRANSFER OF PERSONAL DATA TO COUNTRIES NOT BELONGING TO THE EUROPEAN UNION
Data collected using Google cookies may be transferred outside the European Union and, in particular, to the United States of America.
We may only transfer personal data outside the European Union to countries deemed by the European Commission to offer an adequate level of protection (a list of such countries is available here: http://ec.europa.eu/justice/data-protection/international-transfers/adequacy/index_en.htm), or where the Evoca Group has provided for the appropriate safeguards for seeking to maintain data privacy (for which we usually use one of the data transfer contract forms approved by the European Commission, a copy of which is available at the following address: http://ec.europa.eu/justice/data-protection/international-transfers /transfer/index_en.htm).

Certified Products

Quality Espresso offers products certified by independent laboratories and backed by an experience of over 60 years. Additionally, the activities and systems of Quality Espresso meet the requirements of ISO 9001:15